By looking at different demographic characteristics in our area we hope to have a better understanding of our community. With this understanding we will be able to modify our approach to better accommodate our fans. The population of Mobile has consistently grown over the past few years. Growing at a rate of 1.78% we can continue to expect more people to move into the area. The population has been predicted to grow by a rate of 2.31% by the year 2014. This means there will be more potential customers continuing to move into the area that we need to focus on. If we are able to gain the following of these new residents it means we can continue to expand our fan base.
The population in Mobile is split 47.26% male and 52.74% female. While this is not a huge difference we may want to reach out to the female population. We can do this by selling more merchandise geared towards females or we can run an ad campaign focused on our female fans. Because females represent the majority of the population in our city we have to make sure that we provide a female friendly atmosphere. This way we can try to reach out to as much of the population as possible.
When looking at the racial distribution of Mobile's population 49.92% of the members of the community are categorized as White. On the other hand, 45.60% of the population is classified as Black. This number has continued to fluctuate over the past few years. In a separate study it was discovered that 83.4% of NFL fans are White. This tells us that there is a greater opportunity for fans of the Madmen within the local population.
The median age of Mobile is 35.50. This is a good sign because the majority of NFL fans are between the ages of 35 and 44. This means that the city of Mobile has a prime population for fans that would follow the team and come to the games. Also, being the age of 35 means that the majority of the population in the area have a long life ahead of them in which they can continue to follow the franchise.
The city of Mobile's economy has begun to rebound from an economic downturn and is undergoing an economy upswing. The majority of workers in the area are classified as white collar workers. As far as the working population goes, 76.34% of the people are white collar workers. In the majority of cases this can mean that these people make more money on average than other workers. That being said, it gives these people an opportunity to spend more money if they want to. Meaning that this money could be used to buy tickets for the games or merchandise.
By looking at these five different factors I think it is obvious that Mobile, Alabama is a great place for the NFL to have a franchise. The team will continue to grow and prosper as long as it is a part of the community here.
Sunday, December 8, 2013
Monday, November 25, 2013
Promotional Announcement
The end of the season us coming up fast and we want to see as many of our fans in the seats as possible! This is why we have come up with three different promotional events that will help us achieve this goal.
The first promotional tactic is dollar hot dog day. This would help draw fans to the game. Also, if you sell dollar hot dogs it will bring a lot of traffic to the concession stands. And in most cases, fans will want to buy more than just the hot dog. You can expect a fan to buy drinks and other items that they would be paying full price for. This allows you to still make a considerable amount of profit.
The second promotional tactic is kids day. You can sell discounted tickets to a certain age group (12 and under). This will bring both parents and their kids to the game. The parents will then spend money on their kids and this will generate extra money. Cause not only are you getting people spending on themselves but also the children they brought with them. This also gives the team the opportunity to reach out to fans while they are still young and help lay the foundation for these kids to become lifelong fans of the Madmen.
The third promotional tactic is a concert after the game. If you put on a free concert after the game is over for people who buy a ticket to the game it gives you the opportunity to bring in a very diverse crowd. Not only will they be there to spend money during the game, but you can also reach out to new consumers you may have not had access to otherwise. The concert has the potential to bring in people who would not normally attend a sporting event. Hopefully after they are exposed to a game at the stadium they will want to come back again in the future.
Hopefully with these promotional ideas it will fill the stadium for our final home games this season.
The first promotional tactic is dollar hot dog day. This would help draw fans to the game. Also, if you sell dollar hot dogs it will bring a lot of traffic to the concession stands. And in most cases, fans will want to buy more than just the hot dog. You can expect a fan to buy drinks and other items that they would be paying full price for. This allows you to still make a considerable amount of profit.
The second promotional tactic is kids day. You can sell discounted tickets to a certain age group (12 and under). This will bring both parents and their kids to the game. The parents will then spend money on their kids and this will generate extra money. Cause not only are you getting people spending on themselves but also the children they brought with them. This also gives the team the opportunity to reach out to fans while they are still young and help lay the foundation for these kids to become lifelong fans of the Madmen.
The third promotional tactic is a concert after the game. If you put on a free concert after the game is over for people who buy a ticket to the game it gives you the opportunity to bring in a very diverse crowd. Not only will they be there to spend money during the game, but you can also reach out to new consumers you may have not had access to otherwise. The concert has the potential to bring in people who would not normally attend a sporting event. Hopefully after they are exposed to a game at the stadium they will want to come back again in the future.
Hopefully with these promotional ideas it will fill the stadium for our final home games this season.
Monday, October 28, 2013
Midseason Update
At the halfway point of the season your Mobile Madmen's record sits at (4-4-0). It was a rough first few weeks as the Madmen had some Quarterback controversy that led them to lose three in a row. Andy Dalton has finally stepped up as the leader of the team and has taken over the starting Quarterback position from Eli Manning. This has added some stability to our offense and puts us in position for a second half push to make the playoffs.
So far this season the Madmen have failed to live up to their expectations as they were projected to be one of the top teams in the league. The team knows it should be performing better and has been working hard to make adjustments as the season has gone along. The Madmen are right in the middle of the standings and are poised to make a playoff push as the second half of the season begins. The Madmen are picking up steam as they have won two in a row heading into the week nine match up against Dr. Howell.
So far this season the Madmen have failed to live up to their expectations as they were projected to be one of the top teams in the league. The team knows it should be performing better and has been working hard to make adjustments as the season has gone along. The Madmen are right in the middle of the standings and are poised to make a playoff push as the second half of the season begins. The Madmen are picking up steam as they have won two in a row heading into the week nine match up against Dr. Howell.
Monday, September 23, 2013
Madmen Survey
Hello fans! Here is a link to access our survey online. We have been passing it out around the stadium but if you have not been able to attend a game please feel free to fill it out here.
Click here: Link to Survey
Click here: Link to Survey
Wednesday, September 11, 2013
Mobile Madmen!
It's not only about college football anymore in the state of Alabama! Come get "mad" at Ladd-Peebles Stadium with your Madmen! We are very excited to get this new season underway in Mobile.
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